Apple, Google and Microsoft Ranked Three Most Valuable Global Brands of 2017

A multinational brand consultancy, strategy, and management firm, Interbrand, has revealed the list of top 100 Best Global Brands. According to the report, Apple, Google and Microsoft Ranked Three Most Valuable Global Brands of 2017. Over the last 18 years, Interbrand has been ranking the value of global brands.

   Apple and Google have held the top two positions. This year, Microsoft hit double-digit growth to jump up to No. 3. The remaining Top 10 are Coca-Cola, Amazon, Samsung, Toyota, Facebook, Mercedes, and IBM.

For the last five years 

This year the list showed the continued rise of technology-centric brands, especially among the top 10.  Microsoft has taken Coca-Cola’s place at No. 3, Amazon moved up three places to No. 5, Samsung moved up to No. 6, and Facebook broke into the Top 10 at No. 8–up from No. 15 last year.